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Gold Jewelry


Eric and Nancy Fennern opened Fennern Jewelers together in 1983. For the last 40 years  they have served Baldwin and the surrounding communities, providing them with a selection of high end diamond and gemstone jewelry, gold and silver pieces, watches and clocks, and in-store repair and custom work. The building that their business is currently located in was constructed in 1922 as the 1st National Bank of Baldwin. The original bank vault is still used to store the more valuable in-store merchandise.

Eric grew up in the jewelry business.  His parents, Don and Gussie Fennern, owned Fennern Jewelry in Amery, WI for over 50 years. After high school, Eric spent four years in the U.S. Air Force working as an aircraft hydraulics mechanic. After his time in the military, he decided follow in his parents’ footsteps and enter into the jewelry business. Eric attended Gem City College and is a graduate Horologist, Certified Master Watchmaker, and graduate Goldsmith. Nancy married into the business and attended GIA classes to ensure that she was able to help each an every customer. Before her passing in October of 2021, her passion was helping customers find the perfect diamond or piece of jewelry to fit their needs. Nancy took great pride in helping hundreds, if not thousands, of couples start new chapters of their lives.

Allison Fennern, their daughter, has started to step into Nancy's shoes and is helping Eric keep the business alive in honor of Nancy. She grew up at the store since her birth in 1989. She enjoys learning new things every day, working with the amazing Fennern Jewelers Team, meeting new people, and spending time  with her wife, Maddie, their two dogs and three cats.

Fennern Jewelers' goal is to provide excellent quality jewelry and customer service at a great value. They offer a large selection of diamonds, gemstones, gold and silver jewelry, watches, clocks and gifts. Fennern Jewelers can custom design, size, repair and refurbish your jewelry too. They also replace watch batteries and repair watches.


The Fennern Family believes it is important to be active within their local community. In years past, they have volunteered for many years on the parade committee for Baldwin's annual June Bug Days (now Windmill Days) celebration, and they have helped to organize the fall Chili cook-off competition on Main Street, the annual Halloween Trick-or-Treat on Main street,  and the annual Horse Parade/Festival of Lights in December.

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